Monday 25 October 2010
Friday 22 October 2010
Two page spread annotations
I have chosen to analyse a two page spread from Top of the Pops magazine.
I have chosen to analyse a two page spread from Kerrang magazine.
Contents page annotations
I have chosen to analyse the contents page of Q magazine.
I have chosen to analyse the contents page of NME magazine.
I have chosen to analyse the contents page of NME magazine.
Front page annotations
I have chosen to analyse the front cover of Top of the Pops magazine.
I have chosen to analyse the front cover of Billboard magazine.
I have chosen to analyse the front cover of Seventeen magazine.
Tuesday 5 October 2010
Essay discussing targeting practice of a front cover
Discuss the house style of an individual magazine cover in terms of how it targets a particular audience
I have chosen to discuss the house style of the cover of ‘Seventeen’ magazine, whose target audience is teenage girls who are interested in celebrity gossip, fashion and beauty.
The colour scheme of the front cover is feminine, pastel colours like pink, which would appeal to the target audience.
The masthead is placed at the top of the page, which conforms to the Guttenberg diagram as it is in the primary optical area. The font is feminine and in italics which makes it look pretty, attracting the target audience. The name ‘Seventeen’ connotes the age of the target audience, which would be teenagers. Additionally, the name ‘Seventeen magazine’ rhymes, therefore it is catchy and memorable.
The model used is around the same age of the target audience, meaning they can identify with her. She is using direct mode of address with eye contact, which encourages the reader to look at the magazine. The principle of thirds has been applied here, because the models eyes are placed on the first third of the page. She is pretty and famous, so she would be admired by the target audience, and in the photo she looks sweet and wholesome, suggesting that she is a good role model for young girls. The model is also smiling and looks happy, which connotes that Seventeen is an upbeat magazine. In the model credit the word ‘exclusive’ is used, as this would draw the reader in and make them want to read the story.
The main story is about beauty advice, “526 ways to look beautiful!” which is what the target audience would be concerned with. Young, girly language has been used, ‘cute,’ which attracts the target audience. Alliteration such as, “Pretty party makeup,” makes the article more memorable and makes it seem fun to read.
The story at the bottom of the page is written in its own box whose colour contrasts from the background of the magazine; therefore it stands out and captures the readers attention. The words ‘Bad Girls’ stand out from the rest of the writing so that the article would seem interesting to read. Next to the box there is a circle containing the words, “You MUST read this!” The word ‘you’ is direct address, therefore the reader would feel involved, and the word ‘must’ is in capitals so it stands out and it is an imperative verb which encourages the audience to read the story.
The words, “Get flat abs,” are written in a big, bold font and are arranged to create an hourglass shape, which is the ‘ideal’ figure for a women, therefore it attracts the target audience and connotes that the article is about health and beauty, which is what young girls are interested in.
The barcode fills up the bottom left hand corner of the page, which is known as the fallow optical area in the Guttenberg diagram, so there is more space on the other parts of the magazine cover for the headlines and stories that the editors want the readers to notice.
At the At the top left hand corner of the page – the primary optical area in the Guttenberg diagram , so it is the first thing the reader would look at – there is a circle containing the words, “Find your BEST STYLE inside!” The circle is in a contrasting colour to the magazine background, so it would grab the readers attention, and the words, ‘best style,’ are in capitals and in a different colour to the rest of the writing, therefore it would catch the readers eye. Additionally, the article is about fashion, which would appeal to the target audience because they are interested in clothes and fashion.
At the very top of the magazine above the masthead there is an article headline, “The #1 Secret To Falling In LOVE.” This would appeal to the target audience (teenage girls) and the word ‘secret’ would intrigue the reader and draw them in so they would want to read the article. The word ‘love’ is in capitals and a contrasting colour from the rest of the words so that it stands out, and the ‘o’ has been replaced with a heart, which would attract the target audience of young girls.
To conclude, the house style of the cover of ‘Seventeen’ magazine is designed to target the target audience of teenage girls by using language techniques such as rhyme and alliteration to make the magazine memorable, using feminine font styles and a girly colour scheme, using a female model who is around the same age as the target audience so they can identify with her and they would also admire her because she is pretty and famous, using young, girly language, conforming to the Guttenberg diagram, principle of thirds and the left third rule, and by using buzz words to attract the reader. In my opinion the magazine would be successful in attracting the target audience with these various techniques.
I have chosen to discuss the house style of the cover of ‘Seventeen’ magazine, whose target audience is teenage girls who are interested in celebrity gossip, fashion and beauty.
The colour scheme of the front cover is feminine, pastel colours like pink, which would appeal to the target audience.
The masthead is placed at the top of the page, which conforms to the Guttenberg diagram as it is in the primary optical area. The font is feminine and in italics which makes it look pretty, attracting the target audience. The name ‘Seventeen’ connotes the age of the target audience, which would be teenagers. Additionally, the name ‘Seventeen magazine’ rhymes, therefore it is catchy and memorable.
The model used is around the same age of the target audience, meaning they can identify with her. She is using direct mode of address with eye contact, which encourages the reader to look at the magazine. The principle of thirds has been applied here, because the models eyes are placed on the first third of the page. She is pretty and famous, so she would be admired by the target audience, and in the photo she looks sweet and wholesome, suggesting that she is a good role model for young girls. The model is also smiling and looks happy, which connotes that Seventeen is an upbeat magazine. In the model credit the word ‘exclusive’ is used, as this would draw the reader in and make them want to read the story.
The main story is about beauty advice, “526 ways to look beautiful!” which is what the target audience would be concerned with. Young, girly language has been used, ‘cute,’ which attracts the target audience. Alliteration such as, “Pretty party makeup,” makes the article more memorable and makes it seem fun to read.
The story at the bottom of the page is written in its own box whose colour contrasts from the background of the magazine; therefore it stands out and captures the readers attention. The words ‘Bad Girls’ stand out from the rest of the writing so that the article would seem interesting to read. Next to the box there is a circle containing the words, “You MUST read this!” The word ‘you’ is direct address, therefore the reader would feel involved, and the word ‘must’ is in capitals so it stands out and it is an imperative verb which encourages the audience to read the story.
The words, “Get flat abs,” are written in a big, bold font and are arranged to create an hourglass shape, which is the ‘ideal’ figure for a women, therefore it attracts the target audience and connotes that the article is about health and beauty, which is what young girls are interested in.
The barcode fills up the bottom left hand corner of the page, which is known as the fallow optical area in the Guttenberg diagram, so there is more space on the other parts of the magazine cover for the headlines and stories that the editors want the readers to notice.
At the At the top left hand corner of the page – the primary optical area in the Guttenberg diagram , so it is the first thing the reader would look at – there is a circle containing the words, “Find your BEST STYLE inside!” The circle is in a contrasting colour to the magazine background, so it would grab the readers attention, and the words, ‘best style,’ are in capitals and in a different colour to the rest of the writing, therefore it would catch the readers eye. Additionally, the article is about fashion, which would appeal to the target audience because they are interested in clothes and fashion.
At the very top of the magazine above the masthead there is an article headline, “The #1 Secret To Falling In LOVE.” This would appeal to the target audience (teenage girls) and the word ‘secret’ would intrigue the reader and draw them in so they would want to read the article. The word ‘love’ is in capitals and a contrasting colour from the rest of the words so that it stands out, and the ‘o’ has been replaced with a heart, which would attract the target audience of young girls.
To conclude, the house style of the cover of ‘Seventeen’ magazine is designed to target the target audience of teenage girls by using language techniques such as rhyme and alliteration to make the magazine memorable, using feminine font styles and a girly colour scheme, using a female model who is around the same age as the target audience so they can identify with her and they would also admire her because she is pretty and famous, using young, girly language, conforming to the Guttenberg diagram, principle of thirds and the left third rule, and by using buzz words to attract the reader. In my opinion the magazine would be successful in attracting the target audience with these various techniques.
Ancillary project
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